Kelly Slater is one of a number of surfers supporting a new type of surf stores – that won’t stock big clothing brands like Billabong, Quicksilver and Rip Curl, but will stock new and emerging clothing labels.
The trend towards new surf labels is a fresh approach to the surfing industry which prides itself on its counter culture, but has been dominated by multinational brands that dominate every facet of the industry – from retail, surfer sponsorships and competitions.
What does this mean for a new aspiring clothing label? The surf sector is fresh ground! Shoppers are looking for unique products, new brands that are not mass marketed in every shopping mall in the country.
Chat to us about developing your import business clothing label and taking a slice of the multimillion dollar surf retail sector in Australia.
Read the full article here at the Australian Newspaper (28-29/1/2012)