So you have worked hard to build your import label and are starting to see the benefits of your hard work. What is to stop someone copying your product and label and selling it in Australia? There is no magic solution, instead there are a range of steps to take that make it difficult and inhibit competitors and suppliers from selling your products elsewhere.
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How to Prevent Suppliers from Selling Your Products/Designs
Everything starts with a trademark, without it you have no leverage at all. Here are steps that we explore in detail in our import export course:
- Digital monitoring – how to watch for your designs online
- Preventing IP theft – ways to prevent your designs being wrongly classed as ‘factory designs’
- Overcoming competitors – they might borrow your idea, and there is nothing you can do about it. So we explore how you can beat them to market
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How To Prevent Illegal Import of Your Products
After you register your trademark or copyright, register it with Australian Customs with a Notice of Objection.
By registering a Notice of Objection with Australian Customs, you enable customs to seize imported goods that infringe on your trademark or copyrighted products. Of course, customs cannot be everywhere and some goods will always get through (as does some illegal goods), but it’s a big step towards ensuring your registered IP (Intellectual Property) cannot be sold in Australia.
A Notice of Objection is valid for four years and cannot be enforced retrospectively. Often the goods seized by customs are destroyed, and the offending importer runs a very real risk of being sued by the trademark/copyright owner.
To read more and see the list of objectors registered with customs, go to Australian Customs/Intellectual Property
by Craig Ford
How to Protect Illegal Import of your Product Label
My Import Label
Protect your designs and ideas from being copied when importing