Forrester Research expects sales by Australian-based websites to soar to more than $33 billion by 2015 from $16.9 billion last year, posing a big headache for retailers who sell their goods from physical shops.
Conglomerate and independent retailers alike are struggling to convert their physical presence to effectively compete online. As Harvey Norman announces a switch to online stores, the big question is 'will their products become cheaper?' If myfind is anything to go by – no. It’s one thing to peel back staff and general overheads, quite another thing to give up their saturation advertising and retail locations.
Now is the time to grab a slice of the changing Australian retail market and effectively compete online with large and small retailers alike.