Sales of sporting goods in Australia continue to increase and may exceed $1 billion by 2018, propelling the growth of companies that import sporting goods and equipment from China. This was based on a report from IBISWorld, a market research organization, which also stated that that the industry will continue to post revenue increase at 6.3% annually over the next five years. This industry includes ecommerce stores that retail bicycles, camping gears, exercise and fitness equipment plus other sporting goods and accessories.
Why Import Sports Goods to Australia
One main reason for the positive growth of the online sporting and recreation goods industry is the increased awareness of the links between obesity and lack of exercise. People now make an effort to get fit, to be physically active. This in turn makes sporting goods and equipment imported to Australia a hot sell. Importing from China of sports and fitness equipment is poised to be even more profitable this year and in the next few years.
Top 3 reasons for choosing to sell sporting goods online:
- Sports participation now a growing priority among Australian families
- Australia’s ageing population turning into physical activities
- Australians’ increased confidence in making online purchases
Sporting Goods Imported in Australia and Sold Online
Research firm IBISWorld expressed that the market is ripe with opportunity for companies that sell goods online with online retail seeing 20% yearly growth. They added that online retailers should make e-commerce stores as user-friendly as possible because older Australians now contribute a large part to online sales.
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